Market Intelligence

RFID Technology in Labelling of Garments

Retailers are increasingly applying RFID technology in Labelling of Garments.

A Radio-Frequency Identification (RFID) device provides a unique identifier for a garment.

It operates like a bar code or magnetic strip and involves scanning to retrieve information on the label.

It has advantages over barcodes as need to be positioned precisely relative to the scanner.

It works within 20 feet of the scanner and enables all the purchases to be covered at one go at the check-out counter of the retail store.

Tagged garments can be passed through a 'gate' or read with a hand-held scanner without the need to open packaging or have the tag visible.

Major retailers such as Walmart, JCPenney, Marks & Spencer and Macy's are increasingly using RFID tagging leading to savings in supply chain precision and back room operations.

Compared to barcodes, RFID tags offer a more powerful mode of collating and analysing product data. The latest application developed in RFID technology is a "truly textile" RFID label for the fashion industry.

A "smart" brand label that integrates RFID technology inside the labels offers much added value to fashion brands and retailers. RFID protects against counterfeit, helps with stock management and electronic article surveillance to prevent theft and ensures the labels are durable enough to withstand production processes such as stonewashing.